Marketing is slowly changing as we know it. Most of the web traffic is video traffic after 5. YouTube, Netflix etc are getting ever popular. Videos are the future of the web. These video streaming websites already have a huge number of users. That’s why, it’s essential to take advantage of this opportunity, as the massive shift toward video is where the web is headed, taking along billions of users for the ride,- you can’t afford to miss out on this opportunity.
Marketing used to be way more easy in the past. It simply meant building a website and attracting visitors but as the number of websites increased with time, it became harder and harder to attract respectful numbers of visitors due to intense competition.
With the advancement of technology, the future of internet marketing will more likely be dominated by interactive contents and VR.
The thing is; if you start marketing right now through YouTube, while others are still busy trying to fight for the top spot on Google search page, you will already have a head start by the time they realise the importance of YouTube marketing. And it’s never easy to knock out a popular video from the top spot on youTube. As your popular videos in your channel are linked back to your own websites, you will also likely see a huge boost on your Google Rank.
You can also reach YouTube’s audiences through its video advertising options like banners and commercials.
Here are some YouTube marketing practices to get you started.
This is the most challenging part. Many people are not that much comfortable in front of a camera. And if you are such type of person, there is absolutely no need. Many popular channels on YouTube don’t have people appearing all over the video. A simple voice over would still work great. Remember that the main focus of your video should be about your product, not you.
What purpose does your video serve?
To build a relationship, capture leads and to make sales.
It’s generally a good idea to do “How-to” videos if your services can solve such problems.
YouTube is beyond just a video search-an entertainment website. It might as well come close to a social networking site. Viewers can like or dislike, post comments and share if they like it. The more likes, shares and viewers you get on your video, the better it will rank. User the comments sections wisely.
While doing the YouTube marketing, you must keep in mind that you are trying to entertain users as well as get much-needed exposure and make sales. That’s why you have to make sure that your longest video should no longer be more than 10 minutes. Any longer than this and you may lose the attention of the viewers as they might get bored. The video should follow certain sequences to become an effective marketing tool.
As YouTube is one of the most popular website in the world with billions of users, it’s also one of the easiest platforms to get most web traffic with minimum effort.
By utilising the YouTube to the fullest, you can see how quickly you grow and dominate other businesses. Create engaging contents and let the visitors keep coming back for more.
Get started today and see how fast you can improve your search engine ranking and get to the first page of Google.