Why should you avoid unethical SEO?

This is one of the most commonly asked questions, especially by those who are not familiar with online marketing. SEO is the short form of Search Engine Optimization. In simple terms, it is a process of getting web traffic from search engines like Yahoo!, Bing or Google, but the process is hardly as simple as conceived by most of the people; there are gazillions of ways of getting top rank in search engines. Some even go as far as buying backlinks and followers on social media, even though this is a bad strategy and could get you blacklisted.

These approach to SEO, which has been termed as Black Hat SEO by the industry experts, employ unethical techniques to fool search engines. Owners who employ such techniques knowingly or unknowingly are at huge risk of getting banned by search engines.

So here are things that you should consider before going on a cash-saving spree.


  1. You can’t do SEO by yourself.

As you may have noticed that there are thousands of tutorials already covering the basics of SEO, so, why not do it yourself?

There is a big problem with this approach because you need to have different skills to work on different aspects of SEO. For a DIY-SEO approach, you need to learn the basics of coding, social media marketing, writing compelling articles, redesigning the website for a more user-friendly interface, link-building, and PR. This is why SEO firms employ separate people with experience in one individual aspect of SEO ranging from content writers to programmers. Also, a point to be noted is that you probably don’t have enough time to invest several hours of your day on your website as you may already have other important things to take care of.

The conclusion is that you are severely going to be limited with what you can do with your DIY approach to SEO as you can’t master everything from coding to content writing all by yourself.

Simply put, if you are good at programming, then it doesn’t automatically make you a good writer.


The purpose of SEO is to entertain people which will inevitably lead to sales. If your website is not user-friendly, you will likely have a high bounce rate. Google loves the user-friendly design. If your site is hard to navigate, it will affect your ranking.


  1. Contents are just as important as backlinks.

As SEO is time-consuming and costly, most website owners only focus on backlinks and forget about the actual contents of the website thinking it’s not that important. This is however not true. The goal of SEO is to bring in more traffic and eventually, make sales. Not having quality contents means that your website will be of no real value to anyone. The effort should be put instead on addressing your target audience.

Backlinks go together hand in hand with content creation. Having good content is not enough if you don’t have backlinks. Without SEO, your contents would never be found on the internet by your audience.


  1. SEO cannot guarantee you instant success.

No one can guarantee you success and those who do claim to bring you on top of the search engines is more likely a scam. SEO is not based on a science of well-defined principles. It is just a combination of different legitimate techniques which may bring in more web traffic from search engines. There are other factors like your competition, brand value and unique selling point to consider which may affect your campaign directly.

No one can excel over their competitors overnight. It takes a lot of time and effort.


  1. Buying links, tweets and likes is not good for your website.

There are many sites that sell likes,followers and tweets. They offer these services on as little as $10 for 10000 likes and followers. They are not worth the try. Often times, these followers are bots with fake accounts. No one will see these likes as you have a bunch of fake accounts following you.

You may end up losing your legitimate followers in the process. No one wants to follow a company with fake likes and it is too noticeable.

Facebook,Twitter and google will ban you if you are discovered buying followers and likes.


  1. Cheating or manipulating the search engine is not that easy.

There is a common misconception among many marketers that search engines can be fooled into ranking you on top of their result. This is false. SEO is the organic method of getting ranked in search engines and if you even try any of those unethical methods, your website can get banned by google. Using spams and other such techniques will put your whole website at risk.


  1. More stylish and artistic design will not improve your search rank.

It’s true. Search engines are not humans. It doesn’t matter how beautiful pictures you have on your website or how beautifully you have done the fonts and headings.

Search engines look at the layout and contents of your website from the perspective of your users. If it’s not good enough for users, then it’s probably not good enough for search engine crawlers either, as they are not interested in artistic style over usability.


  1. It’s not only about getting to the top position.

Sure, the first rank is a golden position to be in for any business, but it doesn’t necessarily mean that you have to get to the top position to get the most out of your SEO campaign. A respectful number of people also scroll down or even go to the next few pages of search engines.

Search ranking is only part of the puzzle as google also lists you as places in maps and social recommendation.

Going after the first spot by utilizing any means necessary is eventually going to hurt you and the business.