What is Content Marketing?

Content is one of the most valuable elements of the online marketing. There is no doubt in that so if you haven’t started using valuable content in your marketing strategy, you are probably lagging behind your competitors.

So what actually is content marketing? Well, it simply means creating interesting, valuable content and distributing it to attract potential customers and lead them to take action.

Content marketing should not be about pitching your products or services and using hard-selling techniques. Instead, it should be about delivering informational content that provides value to your customers.

When it comes to content marketing, you may think blogging is enough, but trust me it is beyond than that. Today, visual content is also regarded as vital in content marketing. Interesting and informational Infographics and videos help to reach out to your target audience and makes them more shareable. There are also other content types like Ebooks, Slideshares, and Case Studies which you shouldn’t forget.

Content marketing and social media

In the recent years, the power of social media has escalated. Marketers mostly use Facebook, Twitter, LinkedIn, Pinterest and Google+ to distribute and promote their business. Marketing in such channels helps to increase brand awareness among your prospects. This is why you need to put your best content out there via different social networks.

You also need to understand that some social channels work perfectly in a particular industry. Thus, you should pick social channels that work for your industry and then focus on it more than other networks.

If you share high-quality content frequently and stand out in social networks, you may be able to build a relationship with your potential customers. If they find your content interesting, they won’t hesitate to share it and will probably visit your profile every now and then. And, this helps you gain loyal customers, which increase your chances of future sales.

Content marketing and SEO

Just like engaging in social networking is important in content marketing, your content should be able to match up with the search engines. Using Search Engine Optimisation (SEO) in your content will help you to increase visibility in search engines like Google, Yahoo or Bing. However, this doesn’t mean you have to stuff keywords and make content that is suitable only for the search engines. Search engines are far smarter enough to crack down content with over-stuffed keywords. This is why you should be able to create content that is relevant to readers.

A content marketing strategy is incomplete without the social factor and SEO. Hence, you should always ensure to put them in your marketing strategy. This will help you engage with your target audience from the beginning of the buying process.