It’s no secret that web design trends change every year or two. They pop up every now and then and suddenly become a trend. Recently we have seen drastic increase in responsive design and mobile ready websites.
You might have observed at some point while browsing the internet, that many websites these days look very similar to each other. Many say that this is due to increase in responsive design, but it’s not solely the case. The rise of template word press themes has a large hand to it.
This has changed the way we look at the website. Unique UI is no longer considered important. It’s not a bad thing, but there is still a little downside to this concept. A button should behave as a button, why bother wasting time in reinventing something that already works? The purpose of UI is to guide users for a better web experience, and we can say that they have been successful to deliver that experience. But a large number of websites almost look identical to each other. This is because they follow the same design trends. This will affect your internet marketing strategy. We have already discussed the importance of SEO in our previous post. Go ahead and check it out if you haven’t already done so.
Placing all your important elements in a single long scroll is a design that has been widely accepted. Especially designed keeping mobile technology in mind, we can even mimic this design as a multi page website by breaking it into sections. More commonly, this design has either a hamburger menu on the side or a dropdown menu to make scrolling easier.
Our own website follows this particular UI layout.
Card or container layout is a more common form of UI, where blocks of cards with vibrant colours or pictures are displayed in regular or varied rectangular chunks for users to interact with. This is commonly used by news portals and e-commerce websites. One of another popular design is to use a HD hero images along with card layouts, which is very effective in grabbing the user’s attention.
Animations are very effective to make the website entertaining and interactive. These include; loading animations which can be effective to entertain the user, hidden menus which are activated only after clicking a specific button, hover animation which provides instant feedback as the user hovers the mouse over it, slideshows, scrolling animations and background videos
Microinteractions are all over the web. From liking a photo from facebook to switching off the alarm in your phones, all are microinteractions. We are so well accustomed to them that we don’t need to think twice before clicking those buttons. These simple ways to engage users is known as microinteractions. It is a vital part of an app or a website. They give something for users to connect with you.
But never try to overload UIs with microinteractions all over the place.
If you have any modern handset, then you already know about material design. It is a design language developed by Google for its new android OS 5.0+ back in 2015. Almost all apps have applied this new design language.
The implementation of material design for web applications is called Material design lite. It uses shadow and depth effects in order to create more realistic web experience as compared to a flat design.
Material design doesn’t rely on any framework to run, so designers can use a wide range of tools to incorporate the material design look into their website. Many websites have already implemented this design and we can say this will be a key player for web design language in the future.
Content first design:
Contents are graphics, videos, images and texts, which you put in the website for your visitors to consume. Content first emphasize on knowing your design’s purpose and understanding your ways to meet that purpose.
The idea for content first design is keeping content in hand before designing anything.
Designing a website with this approach give the designers and writers, a better insight about how your website will function, which design form should they follow and how and where to put microinteractions in the web page.
We have mentioned a few design trends of 2016 which are more likely to continue in 2017. With ever-changing industry standards, it’s essential to keep yourself updated on these global website trends, in order to give a better web experience to your customers and make the most out of your website.