Top SEO Performance Metrics


SEO (Search Engine Optimisation) has been an important player in the online business for quite some time now. Because the thing about SEO is it can give you great ROI if done correctly.
Today, almost all businesses invest in a SEO campaign to gain a lot of traffic that can eventually lead to sales. If you have already invested in a one, you shouldn’t wait any longer to track the results of your campaign. When you monitor the performance, you will be able to know how your SEO strategy is doing. This is why you always need to track Google Analytics for tracking the performance, traffic generation and conversion rates on a weekly or a monthly basis. If you are not able to measure SEO success, you certainly will not know where you lacking at and cannot improve.

Keyword rankings

These are the most important to track because it lets you know how your targeted keywords are doing in search results. While tracking the performance of your keywords, you will be able to find out which targeted keywords need most attention and give the best results.

With the help of the keyword ranking data, you will know if your keywords are appearing on the first page of search engines or not. However, such high rankings would be pointless if they don’t bring in any traffic. In case if they are, it is important to know their sources and traffic volumes.

Organic traffic

One of the main purposes of SEO is to get traffic naturally. When you have a great SEO campaign, it will bring in organic traffic which is obviously a good thing for your business. Monitoring and measuring such traffic will let you know from where the visitors cam from and how long they stayed. Therefore, you need to measure and track the volume and percentage of visitors from the targeted keywords to know the value of your efforts.

Branded and non-branded traffic

When people come to your site using branded keywords that are related to your brand name, it brings in branded traffic. However, non-branded traffic is the one when people use keywords to find your products or services and subsequently come to your site. When you track the keywords people are using to find and come to your site, it can help evaluate your performance and leverage your efforts.

Mobile usage

Nowadays, most people use smartphones and mobiles rather than a traditional desktop to browse the internet. This is the reason all of your sites must be responsive so that the visitors can view easily on whichever device they choose. And, the fact is the traffic coming from mobile usage is more than ever because of its growing popularity for browsing. Thus, it is very important to monitor and measure the performance on mobile.

Bounce rates

Bounce rate is the percentage of visitors who leave the site without browsing any other web pages. When the visitors come to your site but hit back button immediately, the bounce rate will be high resulting in low traffic and low rankings.

For tracking them, you need to look into your Google Analytics account. In your Analytics profile, you will be able to find out the pageviews for different landing pages with highest and lowest bounce rates. With these data, you can focus efforts on the pages with the highest bounce rates. Improving your content and having relevant call to action buttons can certainly be helpful in reducing the bounce rates.

Incoming links

Links are one of the most important parts of the SEO. That’s because search engines recognise and give importance to websites with the quality backlinks. The more quality incoming links means you have high chance of getting high rankings. The links coming from the relevant and authoritative sites is of more value than the links from low quality sites. Hence, when you are managing a SEO campaign, you must keep tracks of the links that are acquired through it.

Page load speed

If you want your visitors to get access to the web pages in your site, make sure you check out the page speed. Usually, most visitors expect to load a webpage in about three seconds. In case if it takes more than that, it definitely repels visitors to visit your site again in future and leave them with bad user experience. So, optimising your site’s load speed becomes very crucial.

Index status

It is best to check the index status regularly after your website goes live. This is because only indexed pages appear in the search results. If your web pages happened not to be indexed at all, you won’t be getting any traffic. On the other hand, you also need to check whether the pages that shouldn’t be indexed are crawled by the search engines.

Crawl errors

Search engines should be able to crawl your site to understand what your website is about. If there are crawl errors, the search engines won’t be able to crawl which affects your rankings and visibility. All you have to do is identify them first and fix them immediately to ensure your pages are easily accessible to the search engines for crawling.


The ultimate goal of a SEO campaign is to get conversions. Conversion data includes the quotes request, contact us, and call now. When you have data about conversion goals, you will know the number of conversions that occurred in a span of weeks or months. In addition, you can easily know which keywords are leading to conversions and whether the conversions are from organic source or a paid one. As a result, you can make changes in the optimisation to gain more leads.

All of these key performance indicators (KPIs) needs to measured in every week as it helps know the overall performance of your SEO campaign and take actions to improve the performance. Therefore, in order to get benefits from your campaign, you should ensure to focus on each of them and do not leave anyone out.