SEO or ADWORDS, which one should you go for?

SEO and Adwords, both are important marketing tools these days. Both of their ultimate goals is to get ranked better in search engines and generate sales. However, they are different from each other because they do marketing for you in different ways.

SEO is basically a method of getting ranked better in the search engine in a more organic way. SEO utilizes your site in terms of your keywords and contents (like articles and blogs) that are relevant to the search query. If you have not done SEO by now, you are missing out a lot of potential customers. There are lots of internet marketing companies in the UK that can help you out.

Adwords is another internet based marketing options that allow you to place advertisements in a related search engine of your choice to bring in new opportunities. The keywords entered by users display both organic results and ads placed by you. This works on pay per clicks basis. It means you pay according to the visitors you get in from the search engine.


Comparisons Between SEO and AdWords

  • 1. AdWords can give you instantaneous results whereas SEO takes several months for your website to appear on the first page of search engine i.e. at least 4 to 5 months.
  • 2. With SEO you don’t have to pay for each click, you need to a pay monthly charge to your internet marketing company. But with AdWords, you pay according to per-visitor into your website through the search engine you placed your ads in.
  • 3. SEO can get your website ranked better in each and every search engines, whereas AdWords target only specific search engines of your choice.
  • 4. AdWords gets more expensive as the number of visitors to your website increase over time. With SEO your investment is fairly constant. You won’t get charged if someone just decided to check out your website.
  • 5. SEO brings you more profit in the long run, but AdWords can get you an instantaneous benefit to your investment.
  • 6. If you stop your SEO campaign, your rank will gradually decrease over time, but with AdWords, you will instantly become invisible as soon as you decide to drop your marketing campaign. This is mostly beneficial to seasonal businesses that are only active, like on specific festivals and for new businesses to establish their brand value.
  • 7. With SEO there is no guarantee that your business is being listed in the search result. You can be certain about your business being displayed in the search result.
  • 8. You can switch on and off AdWords anytime you want. You don’ want to run ads on bank holidays, weekends etc when you are not working? It can be achieved with AdWords, but SEO don’t allow you to do this.

As you can see, both are key marketing tools on the internet. None the less, both has their pros and cons. If you are looking for instantaneous results, AdWords is the right choice for you whereas If you are looking for something that will give you benefits in long run, then go for SEO.

In the end, we recommend you use the combination of both of these tools, which will certainly yield you the best results in your marketing campaign.

Although SEO looks a bit more tempting due to its consistent budget and long-term benefits, there is a very good reason why almost all large companies go for Adwords.