What is the first thing you do when you open your laptop or cell phone? The answer will probably be to check your Facebook news feed or tweets. Yes, this is the power thatsocial media has in our lives.
This is the very reason social media is considered as a great platform for marketing any form of business. So, whether you are a small or large business owner and don’t know where to start from, it is best you use different type of social networks to build an online presence for your brand.Here is a list of social network that has ruled the modern world today.
Mark Zuckerberg founded the Facebook back in 2004. But, it quickly became popular over the years due to its easy use for connecting with friends and families from different parts of the world.
At present, it is the most popular social network with the largest number of users. This is why most of the business owners use spend millions on Facebook for marketing and advertising their products and services online to reach a huge audience and boost their sales.
Twitter comes in second after the Facebook. This social medium only allows you to tweet limited up to 140 characters so you have to put out your best message within this limitation. If you are a business owner, make sure to set up a Twitter profile and get your online business rolling.
Video marketing is one of the most effective ways of interacting with the audience. Currently, there are billions of video views worldwide either in the mobile phones or computers. So, if you have a business and want to reach a large audience, create a Youtube channel and start advertising your business promotion videos. The comment section in your channel will also help you know about the positive and negative feedbacks for your product or services from the audience.
On the other hand, with many vbloggers having millions of subscribers in Youtube Channel, brands can also get connected with them for promoting themselves.
One of the largest professional networks, Linkedin is a great platform for the corporate professionals. With the millions of users, corporate people can connect and get in touch to the business communities and professionals from different fields.
Especially popular with the women, Pinterest is one such social media that has made a massive progress in the last few years. With this social network, you can share pictures which other users can pin and save. This way, you will be able to engage with other Pinterest. If you want to do any beauty, retail or DIY marketing, make sure you start using Pinterest and help grow your brand.
Owned by the largest search engine Google, Google + has become very popular in sharing content. Google + is very easy to set up and use. Not only it helps to share your content among your circles or public, but it also allows other people to see your content whenever it is searched with particular term in the Google itself.
Another thing is when you rank higher on different search terms on Google, it helps to build trust and increase your authority.
Instagram is all about sharing pictures and videos. In this most popular social platform sharing images and videos, millions of Instagram users almost share their pictures and videos daily. This is why it is important to create an instagram account and use many hash tags to engage with unconnected Instagram users.
Social media is one of the dominating trends that is here to stay for a long time. So, be active on all of the above social networks to take advantage of this opportunity.