How to Promote Your Business on Twitter

Today, Twitter has become one of the most popular social networks in the world boasting a million of users. This microblogging site lets you post a short status (tweets) which is limited up to 140 characters.

Here is a list of ways that you can use for promoting your business on twitter effectively.

Optimise your bio with right keywords

Getting into twitter is very easy as you can have easy and quick registration of your company in just few minutes. When creating your account, you need to ensure to add right keywords in your biography that clearly defines who are and what you do with a link to your company’s website. When you do this, Twitter users can end up in your profile while searching for someone offering services same as yours.

Build your followers

When you have a huge number of followers, your business will get maximum exposure. Even so, this doesn’t imply that you have to follow every user. You first need to find out who your target audiences are, who influences them, users related to your industry and then only decide to follow.

Use right hashtags

Hashtags help Twitter users to find you when they search for a specific topic which are mentioned in your tweets. For instance, if you provide photography services and have tweeted a status with a photography hashtag, users searching for this specific topic can eventually find you. Alternatively, when you search for tweets using the photography hashtag, you will see number of users whom you don’t follow. Thus, you can filter those followers and indulge in a conversation.

Tweet regularly

If you want to have a strong Twitter presence, you shouldn’t update your status once in a while but update regularly. Posting updates at times when users are likely to engage works best and help to bring out best results.
Moreover, tweets with pictures and videos get retweeted and liked by Twitter users than those with just plain texts. This is why, you should post tweets with pictures and videos about other subjects every now and then rather than posting tweets with the links of your business all the time. This way, you will always be able to captivate your users.

Get involved with your followers and community

When you are active in the Twitter world, your followers will want to know more about you and may asks you questions and send messages. In such situation, you should always respond to them and never neglect them. This results in building a close relationship with your followers. Apart from your followers, you can also get involved with online communities related to your industry.

If twitter is not part of your marketing campaigns, you will not be able to take full advantage of the opportunities that Twitter has to offer your business. This is why it is best to learn on how this microblogging site works and start exploring it.