Nowadays, SEO has become a very vital tool for promoting your business because of the many positive outcomes it promises to achieve. From better rankings to increased traffic, gaining links to eventually more sales, all of these can be achieved but only if you do it right. To make sure it happens, developing a sound SEO strategy can be your starting point.
As creating a SEO strategy requires a thoughtful approach, there are many things you need to consider first. To find out what they are, please go through the following points.
1. Define your business goals, clients and competitors
Before you start building your strategy, you first need to understand about your business goals. After that, you need to identify who your target audiences and competitors are. When you analyse and have clear understanding of all these factors, you will be able to make a strategy that can help you get desired results.
2. Find a list of keywords
Having right set of keywords is very important because it will help you reach on top of the search placements. This is why you need recognise variety of keywords and their variations that are most relevant to your product or service. But how do you do that? Well, you can use Google’s Keyword Planner to measure their search volume and competition level. Then, make a list and rank it according to the priority and relevance to your business.
3. Focus on quality content
Without high-quality content, your website will not be noticed by both the search engines and users. For the better rankings, conversions and customer experience, it is necessary to produce fresh and relevant content with researched keywords. You need to update content regularly in the landing pages or blog section to boost your engagement with your users.
When you publish such content that answers users’ queries and gives value to them, it will leave a good impression on them. As a result, the chances of the first time visitors coming back to you again increases.
4. Use schema
Schema mark-up is very important for your on-page SEO. Why? That’s because when you add schema to your website’s URL, it helps to highlight data in structured manner which lets search engines to understand about your website very easily. And, your site will have good chances of ranking higher by the search engines.
5. Craft a link building plan
Links that are earned naturally is the most valuable. That’s why you must think of different ways to attract inbound links to your website. You can share your links with other local businesses by exchanging links in their sites or write a few guests blog posts and share them in social media.
Posting articles relating to current news and events in your blog is also another effective way of attracting inbound links to your website.
6. Stay updated with Google algorithms
With search engine like Google updating different algorithms many times a year, the trend that worked before may not be effective today. Consequently, failing to keep up with such trends will affect your rankings significantly. Thus, it is very important to get updated with the current trends to improve your website rankings and traffic.
7. Social media accounts set up and promotion
Social signals play a significant role in improving your search results because Google considers your social presence. This gives you one good reason on why you should focus on building your social networks.
Firstly, you need to create major social media accounts like Facebook, Twitter, Linkedin, Google+, Youtube, and Instagram. Then, start using these channels to promote your content, product or services with your audience and increase your reach. However, you’ll need to be consistent on sharing interesting content that is likely to be shared by users and engage them. Doing social media optimisation successfully will help you boost authority, trust, traffic, and quality links over time.
If you have started SEO for your website without any effective strategy, stop right there and create a one right now. Doing this will ensure you get a positive return on your investment.