How to Improve Internal Linking



Strategic internal linking is an important part of SEO that is often overlooked by the marketers. What they fail to understand is internal links can be very helpful in structuring link authority of the site, improving usability, defining website’s hierarchy and channel link juice throughout the site. That’s why every marketer should include internal linking in their SEO strategy from the very start.

But, before we jump into that, here is a simple definition on what internal linking is all about. Internal links are the hyperlinks that connect one page of a website to another page of the same website where the target and source domain are same.

In order to do internal linking, here are some points you need to watch out for.


Create a lot of content

When you update fresh content consistently, you will have lot of pages to link to. As a result, there will be lots of linkable content. Hence, start writing blogs and articles in your niche and start linking them with the relevant posts and the web pages too. This way, you will have lots of internal linking in your site.

Use proper anchor text

Anchor texts are those texts to place the hyperlink to the targeted page or posts. With the proper use of anchor texts, search engines and users know what the link is about once they click it. You can also use keywords in these texts but you need to ensure to mix with the variations of keywords.

Use deep linking

In majority of websites, homepage is often the most linked page. But, instead of linking each and every page to the homepage, linking to different pages can boost your SEO. When you link pages or posts, make sure you link to the higher authority pages after the homepage. Simultaneously, you also need to link to the relevant ones and not the ones that are different in context. This will help you build stronger link profile and gain link juices.

Follow internal links

In 2005, search engines brought no follow attribute “rel=no follow” into effect. This no follow meant that the links should not manipulate search engine’s indexing and be avoided by the online marketers. But, today, such no follow links helps your site get recognised without any selling influence. Despite of this value, internal links need to pass freely without any interruption from no follow. Thus, you should always follow internal links.

Make links for users

Internal linking should be able to provide value for your visitors. Moreover, these links should also be able to help Google know that the content you are linking to is relevant as well. When the links seem relevant and help visitors reach where they want to go, they will stay and engage more in your site. Hence, it is important you add internal links that help both the users and the search engines.


Use a number of links

Even though there isn’t a rule on how much links you should use in a page or posts, it is best use a reasonable number of links. Talking about reasonable number, no one exactly knows how much posts with the excessive links must be avoided. For instance, if you have a post consisting of 1000 words, having a three to four links would be fine. If you feel like using few more links that adds value to your readers, you can do so.


Internal linking is equally important as building backlinks. With effective internal linking, you can experience better rankings and drive traffic over time. So, start using tips from today to get the best results.