How to do Keyword Research

Keyword research has been an integral part of the SEO from the start. That’s because it is the keywords that helps your targeted prospects come to your site. So, whenever you find out right keywords to your site, there are better chances of getting traffic.

 
So, how do you start the keyword research for your site? Today, we will be sharing you the best tips that can help you do to do effective keyword research.

Identify keywords and list them

What are the keywords used by the audience in your niche market is the first question that should hit your mind. Don’t set any limitations on it. Try to come up with the relevant keywords or the search terms your target customer will use to get to your site. At the same time, you also need to remember that different audience use different keywords for search queries. That’s the reason you should also watch out for variation of keywords.

Competitor analysis

When it comes to keyword research, you need to look out for the keywords your competitors are using. You can use SEMrush tool to find out your competitor’s exact keywords you wish to get ranking for. Apart from this, you can also find out the popular blog topics which your competitors use and produce even more compelling, quality content and publish it in your site.

Use a keyword research tool

To ensure you get the best SERP results and reach out to your audience, you should analyse your researched list of keywords in terms of demand and relevancy. Google AdWords Keyword planner tool helps you do so. While using keyword planner, you will see three search options on the tool home page. On the first search option, you can type in a list of the keywords and will know about the search volume and competition of those key terms. You will also get the close variations related to your searched keywords as well.

Consider keyword suggestion

Keyword research tool will suggest you with the keyword phrases that are similar to your keyword. However, you must ensure to enter the most relevant keywords to your site. You can click on the keyword ideas tab in keyword planner to see a full list of keyword ideas,. It will help you to understand what your target audience is looking for.

 
If you want to improve traffic to your site, do not overlook the keyword research part and make sure you include it in your SEO plan.