If you are planning to run a small business, or probably running a one, you need to consider many factors. Among those factors, promotion is one such area that you must pay your attention to.
When it comes to down to the promotion, social media is an engaging platform that can help to bring traffic and generate leads to your business. But, engaging in various social channels can be challenging and leave you with little time to focus on your business. This is where social management tools can be a savior for you.
Social management tools allow you to manage all your social accounts from a single place. From scheduling post updates to replying to messages, monitoring online activity to measuring campaign, you can do it all under one roof. Thus, it is important you choose one of such tools for handling your online presence.
It is the most popular tool to manage multiple social networks like Facebook, Twitter, Linkedin, Google+ (company page), Foursquare, Instagram, Vimeo, Tumblr and few more. Scheduling post updates in a same time in multiple accounts is also possible through this tool. Additionally, it also tracks the overall engagement that helps to analyse the performance of your posts. This tool also allows delegating work to other team members, so you can add members and let them manage the social channels.
Signing up Hoostuite comes at an affordable starting fee of $9.99 a month, so it is a very feasible solution for all types of businesses.
Sprout Social offers a well-organised dashboard with a single stream box. Through this one stream, you will able to message, schedule post updates to Facebook, Twitter and Linkedin, and monitor the activity with the help of analytics.
Unlike another popular tool like Hootsuite, it only allows access to Facebook , Twitter, Google+ and LinkedIn. Moreover, the pricing starts from $59 a month which is very expensive and may not be practical for the small businesses.
If you are looking for a simple management tool to schedule and publish your content, Buffer can be your best option. It helps you to schedule and publish posts on multiple channels like Facebook, Twitter, Linkedin, Google+, and Pinterest.
Though it is best tool for publishing content, it doesn’t monitoring function for all the social networks. Instead, it only offer analytics for the posts( content) published via this platform. As this tool can be used for free covering only few features, you can try out the premium packages starting from $10 a month.
Agorapulse allows you to publish, monitor and promote from a one place. It also provides stats and figures that gives you an insight on the performance of your posts. But, there is a limitation with this tool and that is you can only connect your social profiles likes Facebook, Twitter, and Instagram and publish content. This tool can be used by paying $29 a month which makes it a decent option for SMEs.
This tool lets a single-dashboard from where you can publish and schedule posts in several social channels at once. Besides, it also tracks your social conversions which can help you know about your social marketing efforts.The pricing ranges from $55 to $1870 a month which is a bit expensive compared to other management tools.