Basics of Link Building

If you are new to link building, it is important to first know about the fundamentals of link building.

Link building is the process of establishing relevant inbound links to your website which support your website to achieve higher ranking on major search engines. Search engines use links to crawl the web for discovering new pages and determining the ranking of the page in the search results. Through the links, they can easily analyse the popularity, authority, social presence and trust of the websites. So, it can be said that link building is a very important but challenging factor of the SEO campaign.

Before you start building links, here are some points you need to be aware of.


Anchor text

Search engines take anchor text into account when ranking a page. If there are number of links directed towards a page with the right keywords, there are high chances of getting good rankings for the targeted terms in the anchor text. This is why it is important to put anchor text linking to a page with the right keywords.

 
Social media

The power of social media is undeniable. This being said, being actively engaged in social media (Google, twitter‚ Facebook etc.) will only help to establish your brand. When your content gets likes and shares, search engines definitely analyses and observes your social presence. So, you need to watch out for these kind of social signals.

 
Creating a blog

Blogging is one of the great ways of communicating and reaching out to your audience. So, you need to continuously contribute fresh and valuable content which help you earn natural links from the other blogs.

 
Blog commenting

When you comment on someone else’s blog, it will help you to establish a good relationship. In the long run, this will help you to build your brand. However, you need to comment on those blogs which are within your niche.

 
Write reviews

Good reviews can help you create authority for yourself. You can answer questions on sites like Yahoo, Quora and build your authority.

 
Guest blogging

Bloggers love to have someone to write for them. So, what you can do is simply write a great article and submit them to high-authority sites. If the users find your article useful, then it may get viral sharing and can build natural links to your website which is very beneficial to your business.

 
In addition to these basis, you need to remember that buying links or participating link schemes can do harm to your websites and affect your rankings. Thus, it is best you avoid this practice.

 
These are the basics of building relevant and high quality links that can help your site to get traffic success and high rankings.