If you get your basic on page SEO wrong, getting higher rankings might not just be possible for your site. That’s why it is very vital for you to know the basics first to ensure you are on the right track.
In general, on-page SEO is the process of optimising individual web pages for higher ranks among the search engines and for earning relevant traffic to your pages. It is mostly done through content analysis and proper uses of HTML source codes.
Here is a small but brief note about basic on-page SEO techniques that can help you create a proper SEO friendly website.
According to Google, first 3-5 words in a URL add a lot of weight to your ranking factor. As URLs helps search engines to know about the what the page is about, it is also equally important to include target keywords in your URL.
An original and quality content works fairly in favours of both search engines and users. Such content gives out relevant information about your website which is what search engines looks for when ranking your site. Moreover, it also helps to keep your visitors hooked on to your site.
In opposite to high quality content, duplicate content in your website will be of no good use. When you use duplicate content, it will make you severely lose your rankings.
Keyword density is not that of a big factor for rankings these days. Search engines have become smarter and they try to look how much is your content relevant to the used keywords. This means priority must be given to high quality relevant content writing rather than haphazard keyword phrase insertion.
Regardless of this, it is still highly recommended that the keyword density be at least 1%. Keyword density of more than 4% will mean that you will be penalised by search engines.
Your title tag is the most important on-page SEO factor. Title tags gives a hint on your what your page is about. Search engines also look very importantly on your title tag so try to use keywords very importantly and properly in your title tags. If you optimise your title tags and keywords properly, it can add a lot of weight to search engines ranks.
Search engines look for the H1 tags very carefully in order to index your page, as they must give proper indication of what your page is about. These are the headlines of your content and they must have proper use of your keywords without over using them. Therefore, do make sure the title of your content has been embedded with proper H1 tags.
Today, mobile friendly sites are the trends which is likely here to stay for a very long time. This is probably due to the increasing number of users exploring sites from different devices. Another thing, Google also considers a responsive design as one of the factors when ranking the site. Thus, if you are making a new site, do not forget to make it responsive to appeal to both the search engines and users.
Page loading speed is an important SEO ranking factor so do take time to analyse your site’s speed. For increasing the speed, you can use quality hosting, CDN and compressing images more and more. Lastly, make sure your site doesn’t take more than 4 seconds to load.
Infographics are a great way of catching the attention of your users. You can try making your page more informative and exciting to read by using proper and engaging images, videos and diagrams. This can significantly reduce bounce rate and increase users’ stay on the page for a significant time.
It is very important to get all the relevant image headings for all the images in your site. You need to include your target keyword on at least one image file and provide proper target keyword for your image Alt Text.
Even though this may not have much of a role in ranking your webpage but social shares are something to consider. Because it can increase the reach of your webpage and increase the traffic to your site significantly. The more social share your page gets the more likely someone will link to your page so don’t hesitate to place social sharing buttons on your site.