You may have tried out multiple things for growing your business. While some may have worked, some might have doomed. Online marketing is one such activity that helps to grow your business effectively. Not only it creates an impact on the World Wide Web but also opens up your business to a wider horizon.
Here are some tips on online marketing strategy to help you get started.
1. Set a goal
Before you make a strategy for your business, you first need to have a goal in your mind. Goals may vary from business to business and yours may be different from the others. You may want either more customers or more brand exposure or more website traffic. Online marketing is practical and effective if you know what you want out of it. There are many approaches depending upon your type of business. If you have a clear goal in mind, it helps you focus on the best strategic approach.
2. Search Engine Optimisation [SEO]
Over 80% of internet users look for their preferred products and services through search engines. If your website is not listed at the top or near the top results, it is as good as being nonexistent. You have to optimise your website using relevant and high quality content and links. This helps your website rank higher in search engine results, which exposes you to a wider audience.
3. Pay-Per-Click [PPC] advertisement
In PPC advertisement,the advertising company pays Google some amount of money every time their ad is clicked. Although it costs a little, it is a wise investment considering the business potential. You can setup an account using Google AdWords. When a user searches for something related to your business, Google places your business ad right among the top search results. There is also a tool called conversion tracking by Google, which lets you see which keywords in the search engine is reaping the most profit. Based on this information, you can further improve your promotional activities.
4. Social media marketing
Social media is a very powerful marketing tool to find your target audience and start networking with them. However, there are different social media which focuses on different elements. For example: Instagram is for sharing pictures only and LinkedIn is career growth oriented. You need to research, find out and decide which social media platforms works best for your business nature. Then, develop a strong online presence by sharing your content. You can also engage in conversations with prospective clients and join in discussion forums to make the best out of the social network. Make your social media all about serving your customers and people will automatically gravitate towards you.
5. Email marketing
Good marketing means you’re participating with your customers consistently. Keeping in touch with emails is a productive classic. You can build an email list and keep your customers updated about your products and services. You can also send email newsletters to let them know about company happenings. You can include different offers, discounts and gifts to draw them. Regardless of these, it is important to remember that you have to keep them informative and relevant.
Blogging is a part of content marketing strategy which helps you to interact with your customers even more. You can increase your appeal to your prospects and clients by writing about non-promotional subjects like what is happening at your company, business related tips, articles etc. When you regularly update your blog, you increase your chances to be found on search engines too. Similarly, you can write as a guest on other blogs that engages potential customers.
Read all these online marketing tips, try them for yourself and see how it positively affects your business.