Whenever you visit a website, the overall design is the probably the first thing you notice. That’s because normally a good design is what captures the attention of the visitors initially. So, if you have a website with a poor design, do not expect your visitors to stay in your site for than few seconds. At the same time, you also need to understand that a visually appealing website will not be good enough to engage your visitors if it lacks functionality.
In this post, we will be discussing about the core web design principles to keep in mind while creating technically and visually attractive website. Before going into that part, it is important to know about basic elements of good web design. When you know what these basic components are, you will be able to create a website that is visually good and can be used easily.
Generally, square and rectangular shape is used for designing website or webpage. But, here’s the thing, you can use any shape that is suitable for the overall design of your website.
Several types of textures like natural and artificial are available for the websites. So, you need to choose a one that suits your web content and make your website appear even more pleasing.
A direction element influences the overall movement or motion of visitors. This is why it is necessary to have an eye-catching design that can guide the visitors to move around your website in an easy manner.
Bold colours help your websites to get attention of your visitors. This does not mean you should always use such colours. You need to use colours that suit your layout and brand but make sure not to overdo it.
Visual hierarchy is considered as one of the most important aspects of a good web design. It is the way our eyes perceive visuals and rank them in a sequence. That’s why you need to know the important sections of your site where you want your visitors to see first. After you identify these sections, you need to rank them first to the least important in a hierarchical order.
When visitors come to your site and do not find it clear and accessible, it creates a bad impression on them. As a result, they will not come to your site and harms your business. Therefore, you need to ensure all the links are working properly, simple enough to use for the visitors, and relevant content to support your site. All of these things help to create a good usability which forms a solid base for a user friendly experience.
White space and simple design
Having a page with no white space makes the text and images in it look clustered. This only makes it difficult for the visitors to scan or read the content of your site. On the other hand, having enough white space make your website look simple and allows your visitors to receive information easily. But, you also need to remember to use a right amount of white spacing to avoid any complexity in the site.
An easy-to-use navigation helps your visitors to move around your website without any difficulties. When your site has easy navigating system, they don’t have to keep guessing around and find the information within few seconds. This helps in increasing your visitor’s duration and bounce rates for the site. For instance, calls to actions buttons should be organised and consistent with the similar placements in the site.
Communication and content
You should be able to deliver information clearly to everyone who visits your site in the shortest time possible. So, it is important you focus on what they need and how you can help them. After identifying their needs, you can publish relevant content, images, infographics, and videos that provide valuable takeaways to the visitors. As a result, your visitors can find your site useful and may subscribe your services in the near future.
While designing your site, considering all these points can help your website to get the desired results. If you have forgotten to apply any of these points, make sure you do it today.